Amazon Advertising vs AppLovin: which slows a Shopify store more?
Amazon Advertising and AppLovin usually land in the same band. Neither is clearly lighter on the typical store.
Both are ad tracking pixels. We measured Amazon Advertising on 79 Shopify ecommerce stores and AppLovin on 102.
Side by side
| App | Typical processing time | Stores measured |
|---|---|---|
| Amazon Advertising | Light (under 100 ms) | 79 |
| AppLovin | Light (under 100 ms) | 102 |
Amazon Advertising was light on 100% of the stores it was measured on. AppLovin was light on 62% of the stores it was measured on.
On stores that run both
22 of the stores we checked load both. Amazon Advertising took less processing time than AppLovin on 15 of them.
Each band is an app's typical processing time across the stores it was measured on. Those stores differ from app to app. That makes the result on stores that run both the fairer test. Apps found on fewer than 20 stores aren't listed yet. The list grows as more stores are checked.
All apps in the index · How we measure these numbers
ShopWeight isn't affiliated with Shopify or with any app maker listed here.
Check your own Shopify store to see how every app on its homepage ranks.
Check my store