“Yates’ strategy is structured, research-based, and designed for long-term growth, but he also helped us achieve quick wins that built momentum and confidence. The changes we’ve made with his guidance are already moving the needle.”
We won a 2025 Netty Award!
We start by fixing what is actually holding the business back. Then we teach your team to run the work without us.
Trusted by $5M to $500M brands
+47% revenue YOY-31% CAC
By tuning channel and site to work together
+150% AOV +350% organic traffic
With product mix, UX, and SEO in sync
+45% DTC sales
On an unchanged media budget
+816% revenue growth
With acquisition cost cut in half
Every engagement starts where the business is stuck. The work reaches into the other areas as it needs to, because the plan, the numbers, and the team have to move together.
We build one plan that puts your money and people behind the same goals. Your team understands the why.
We bring fresh customer, market, and competitor data from outside, so decisions stop running on old information.
We connect paid media, SEO, email, and conversion work to the strategy, so spend gets more efficient over time.
We take what we learn about your customers and how they shop, and build a site and a buying path that convert.
We make tracking and reporting agree. The ad platforms can learn and you can trust the numbers.
We work weekly with you and your leaders on real decisions. They gain the experience the next stage needs.
Most consulting leaves you needing the consultant. We do the opposite: we teach your team the why behind every change while we make it. You end up as the business that does not need more experts.
We build the strategy together. Your team can explain the thinking behind it.
If your team is paying an agency for work it could run itself, you’ll learn to run it. The knowledge stays with you.
What you build doesn’t disappear when we do. Your team will still be running the plan a year after the engagement ends.
The teams behind these results earned them. We showed each one what to fix and why. Your team would get the same.
DTC revenue
Nook’s team now runs the growth strategy in-house, from research to paid media.
Read the case study
DTC revenue
We built the go-to-market strategy for the first US lifestyle apparel line, with JEDCo Brands.
Read the case study
total revenue
We ran strategy, SEO, and research for Express’s comfort-apparel brand.
Read the case study
ROAS
We rebuilt the digital strategy around how musicians actually buy.
Read the case study
net income
Yates led ecommerce as a fractional executive through the shift from retail to online.
Read the case study
net sales, year over year
We ran strategy, site standardization, and paid media for high-ticket home wellness.
Read the case study
Our terms are simple on purpose. Nothing about the arrangement should get in the way of the work.
You know the cost before we start. It stays there when the work reaches into a new area.
Every engagement opens with a build period. For most clients that is about three months; for some it is six or twelve, depending on what the business needs. After that you stay month to month, for as long as it is working.
The person you hire is the person who shows up, every week, for the whole engagement.
Yates Jarvis founded 2 Visions in 2017 and is the ecommerce consultant on every engagement. Before that he spent a decade in predictive analytics for Major League Baseball teams and in agency leadership; since then he has managed billions in ecommerce revenue for DTC and B2C brands doing $5M to $500M+ online.
We work side by side with owners and leaders, building the strategy with them and walking their team through the why behind every decision in it. By the end, the plan and the reasoning behind it belong to your team.
You can also work with Yates two other ways. A fractional CMO engagement hands the marketing leadership itself to him for the hours you need. Ecommerce coaching puts him beside you each week, looking together at the decisions in front of you.
Every engagement runs through the four steps below. What happens inside each step depends on your business, which is why no two plans look the same.
We study the business before we change anything: the numbers, the customers, the market, and the team. You get a written report on where the growth actually is.
Analytics auditCustomer researchTeam interviews
One document sets the budget, the channels, and the people against the same goals. Your team can explain the reasoning behind every number in it.
Written planBudget mapPriorities
An hour with Yates each week sets the priorities and reviews the last week’s numbers. Decisions get made with the data open.
Weekly sessionLive dashboardsNext actions
Every process is taught as it is built. When the engagement ends, the work keeps running because your team runs it.
Documented processesTrained team
Each guide comes from our work as ecommerce strategy consultants for DTC and B2C brands. Use them to plan, budget, and read your numbers so the next move is obvious. Every guide, report and case study is collected on the ecommerce resources page.
An ecommerce consultant sets the strategy for an online business and helps the team execute it: where growth comes from, how channels and budgets line up behind the plan, and how results get measured. At 2 Visions this spans strategy and growth consulting across six areas, from strategic direction and research to marketing, customer experience, analytics, and team development.
Pricing scales with your company’s financials and is set as one flat fee on the first call. Engagements run from a focused 60-day program to multi-year work. You own everything we build together.
They do different jobs and many brands use both. A marketing agency runs channels. An ecommerce consultant decides which channels to run and why, then checks the results against that plan. Most clients keep the agencies that are working and add 2 Visions to set direction. What we teach stays in-house after we step back.
All three labels describe the same job, with a different emphasis. An ecommerce strategy consultant leads with direction, an ecommerce growth consultant leads with revenue levers, and an ecommerce marketing consultant leads with channels. At 2 Visions one engagement covers all three: the strategy sets the plan and the growth and marketing work carries it into the channels your team runs.
Look for three things: whether the consultant has operated at your revenue range, whether the senior person you meet will do the work themselves, and what stays with your team when the engagement ends. The last one matters most, because a strong engagement leaves your team able to run the work without outside help.
Yates Jarvis, the founder and principal, leads every engagement personally: weekly and direct, with no junior staff between you and the work. He has spent two decades in ecommerce strategy and growth consulting for brands from $1M to $1B+ in revenue.
All three are ways of working with the same person. Consulting builds the plan with you and helps your team run it. Coaching builds your own judgment, with Yates beside you on the decisions in front of you. A fractional CMO engagement hands the marketing leadership itself to Yates for the hours you need. Brands under $5M usually start with coaching. If you are not sure which fits, start with a conversation and we will tell you which one we would pick for your situation.
It starts with a conversation about what’s in front of you: the revenue target, the plan to hit it, or the gap between the two. From there we scope the work together, anywhere from a focused 60-day program to a multi-year engagement.
Independent recognition for our ecommerce strategy consulting work. The client results behind it matter more.
