“Yates’ strategy is structured, research-based, and designed for long-term growth, but he also helped us achieve quick wins that built momentum and confidence. The changes we’ve made with his guidance are already moving the needle.”
We won a 2025 Netty Award!
We start by fixing what is actually holding the business back.Then we teach your team to run the work without us.
Trusted by $5M to $500M brands
Most brands come to us in one of two situations. In the first, sales grew on a channel that worked, then flattened, and new agencies and bigger budgets have not brought the growth back. In the second, the business is still growing and leadership is not sure today's decisions will hold as the company gets bigger. Our clients have typically grown ecommerce revenue 2X to 10X within 12 to 36 months.
Yates Jarvis, our founder, has spent two decades running ecommerce growth inside brands. He leads every engagement himself. You meet with him one on one for an hour each week, with no junior staff and no handoffs. We scope the work to where your business is today.
Our fee is set on the first call and stays there when the work reaches into a new area of your business. With no bigger proposal to sell you, we can tell you plainly what your store needs to grow.
+47% revenue YOY-31% CAC
By tuning channel and site to work together
+150% AOV +350% organic traffic
With product mix, UX, and SEO in sync
+45% DTC sales
On an unchanged media budget
+816% revenue growth
With acquisition cost cut in half
Every engagement starts where the business is stuck. The work reaches into the other areas as it needs to, because the plan, the numbers, and the team have to move together.
We build one plan that puts your money and people behind the same goals. Your team understands the why.
We bring fresh customer, market, and competitor data from outside, so decisions stop running on old information.
We connect paid media, SEO, email, and conversion work to the strategy, so spend gets more efficient over time.
We take what we learn about your customers and how they shop, and build a site and a buying path that convert.
We make tracking and reporting agree. The ad platforms can learn and you can trust the numbers.
We work weekly with you and your leaders on real decisions. They gain the experience the next stage needs.
Most consulting leaves you needing the consultant. We do the opposite: you get a clear growth plan and the reasoning behind every change. Your team learns to run the work and your store keeps growing with less outside help.
You get a prioritized ecommerce growth plan in plain language: what to fix first and why it matters for revenue and profit.
If you pay an agency for channel work your team could run, we teach your team to run it in-house. What your team learns stays in the business.
The plans, processes, and reports stay with you, so your team can keep growing the store years after the engagement ends.
The teams behind these results earned them. We showed each one what to fix and why. Your team would get the same.
DTC revenue
Nook’s team now runs the ecommerce growth strategy in-house, from research to paid media.
Read the case study
DTC revenue
We built the ecommerce go-to-market plan for the first US lifestyle apparel line, with JEDCo Brands.
Read the case study
total revenue
We ran ecommerce strategy, SEO, and research for Express’s comfort-apparel brand.
Read the case study
ROAS
We rebuilt the ecommerce marketing strategy around how musicians actually buy.
Read the case study
net income
Yates led ecommerce growth as a fractional executive through the shift from retail to online.
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net sales, year over year
We ran ecommerce strategy, site standardization, and paid media for high-ticket home wellness.
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Our ecommerce strategy consulting terms are simple on purpose. Nothing should get in the way of growing the store.
You know the cost before we start. It stays there when the work reaches into a new area of your ecommerce business’s needs.
Every engagement opens with a build period. For most clients that is about three months; for some it is six or twelve, depending on what the business needs. After that you stay month to month, for as long as it is working.
The ecommerce consultant you hire is the one who shows up, every week, for the whole engagement.
Yates Jarvis founded 2 Visions, an ecommerce strategy consulting firm, in 2017 and is the ecommerce consultant on every engagement. Before that he spent a decade in predictive analytics for Major League Baseball teams and in agency leadership; since then he has managed billions in ecommerce revenue for DTC and B2C brands doing $5M to $500M+ online.
We work side by side with owners and leaders, building the strategy with them and walking their team through the why behind every decision in it. By the end, the plan and the reasoning behind it belong to your team.
You can also work with Yates two other ways. A fractional CMO engagement hands the marketing leadership itself to him for the hours you need. Ecommerce coaching puts him beside you each week, looking together at the decisions in front of you.
Your engagement with our ecommerce strategy consulting firm runs through the four steps below. What happens inside each step depends on your store, which is why no two plans look the same.
We study your ecommerce business before we change anything: the numbers, the customers, the market, and the team. You get a written report on where the growth actually is.
Analytics auditCustomer researchTeam interviews
One growth plan sets the budget, the channels, and the people against the same goals. Your team can explain the reasoning behind every number in it.
Written planBudget mapPriorities
An hour with Yates each week sets the priorities and reviews the last week’s ecommerce numbers. Decisions get made with the data open.
Weekly sessionLive dashboardsNext actions
Every process is taught as it is built. When the engagement ends, the work keeps running because your team runs it.
Documented processesTrained team
Each guide comes from our work for DTC and B2C brands. Use them to plan, budget, and read your numbers so the next move is obvious. Every guide, report and case study is collected on the ecommerce resources page.
Chasing ROAS alone is like training an F1 driver's legs while ignoring the car; this guide shows how to build a KPI mix that actually tracks profit.
Read the guide
The later you start planning, the harder it is to change anything; this guide shows how to tell a quick win that goes nowhere from one that moves you toward the year's goal.
Most budgets fund whatever is urgent instead of what pays back; this guide shows how to spot the high-impact investments before the money is gone.
Four weeks into a diet, the scale hasn't moved even though the program is working; this guide covers which ecommerce metrics to trust when the headline number stalls.
A fractional CMO runs $5,000 to $50,000 a month; this guide covers the growth-stage signals that mean you're ready and the cases where the model doesn't work.
An ecommerce strategy consulting firm sets the strategy for an online business and helps the team execute it: where growth comes from, how channels and budgets line up behind the plan, and how results get measured. At 2 Visions this spans strategy and growth consulting across six areas, from strategic direction and research to marketing, customer experience, analytics, and team development.
Pricing scales with your company’s financials and is set as one flat fee on the first call. Engagements run from a focused 60-day program to multi-year work. You own everything we build together.
They do different jobs and many brands use both. A marketing agency runs channels. An ecommerce strategy consulting firm decides which channels to run and why, then checks the results against that plan. Most clients keep the agencies that are working and add 2 Visions to set direction. What we teach stays in-house after we step back.
Look for three things: whether the firm has operated at your revenue range, whether the senior person you meet will do the work themselves, and what stays with your team when the engagement ends. The last one matters most, because a strong engagement leaves your team able to run the work without outside help.
Yates Jarvis, the founder and principal, leads every engagement personally: weekly and direct, with no junior staff between you and the work. He has spent two decades in ecommerce strategy and growth consulting for brands from $1M to $1B+ in revenue.
All three are services 2 Visions offers, each led by Yates. Consulting builds the plan with you and helps your team run it. Coaching builds your own judgment, with Yates beside you on the decisions in front of you. A fractional CMO engagement hands the marketing leadership itself to Yates for the hours you need. Brands under $5M usually start with coaching. If you are not sure which fits, start with a conversation and we will tell you which one we would pick for your situation.
It starts with a conversation about what’s in front of you: the revenue target, the plan to hit it, or the gap between the two. From there we scope the work together, anywhere from a focused 60-day program to a multi-year engagement.
Independent recognition for our ecommerce strategy consulting work. The client results behind it matter more.
