Sun Valley Saunas sells home saunas direct to consumers, with strong demand and a growing ad budget. We work on the quality of the traffic and on the buying experience on the site. The team takes on more of the work each quarter.
Net sales, year over year
Net sales after ad spend, year over year
Average order value, year over year
Sun Valley Saunas sells home saunas and wellness equipment direct to consumers. Demand was already strong when we started and the ad budget was growing with it. The question was what that budget was buying. Much of the traffic arrived, looked and left, and the site made a considered purchase harder than it needed to be.
A sauna is a considered purchase. Buyers compare models, read specifications and come back several times before they decide. A product page that presents each model differently makes that comparison harder. Ads that bring the wrong shoppers to the door raise the bill without raising sales.
We work one-on-one with the owner in a weekly session. The first months went to the ad accounts. Then came the strategic plan and the management sheet the team now runs from. Most decisions since have had a number to point at. From there the work ran on two fronts: the ad spend and the buying experience. Changes across the ad platforms raised both the volume and the quality of the traffic. Changes across the site made it easier for a sauna buyer to compare models and decide. We also connected the team with partners we trust, including a world-class developer. Upgrades to the digital experience now ship fast and at a cost a company this size can carry.
The results have held across seasons. Net sales grew 63% year over year across a quarter, net sales after ad spend grew 54% year over year across a quarter and average order value rose 44% year over year across a half year. Return on ad spend rose 36% period over period across a quarter. This is the first year of the plan and most of it is still ahead. Each quarter the team takes on more of the work itself: the numbers, the SEO and content, the site. The goal is a company that runs its own growth, with us in a smaller role every year.
Strategic planningPaid mediaCustomer experienceSEO capability
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We work one-on-one with the owner in weekly sessions. Early in the engagement we wrote the strategic plan and the management sheet the team runs from. Since then the work has covered the quality of the paid traffic, the buying experience on the site, SEO and content capability inside the company, and introductions to partners such as a world-class developer for upgrades to the digital experience.
The ad spend was moved toward shoppers who were closer to buying. The site was reworked around how sauna buyers compare and decide. The team started deciding from its own numbers each week. Net sales grew 63% year over year across a quarter and net sales after ad spend grew 54% year over year across a quarter.
Yes. The engagement is ongoing, a weekly one-on-one with the owner. It is the first year of a longer plan. The team takes on more of the work each quarter. The plan, the management sheet and the SEO process already live inside the company.
