“Every strategy call with Yates feels like a top-tier seminar about your business. It’s a real education.”
ECOMMERCE COACH
You’re making real calls every week: ad budgets, hires, pricing, site changes, at a scale bigger than anything you’ve run before.Courses teach the general case. Peer groups trade opinions. Ecommerce coaching starts with your P&L open.
Not a curriculum. Not motivation. Ecommerce coaching here is one hour a week with an operator who has made these calls before, spent on the decisions actually in front of you.
Two decades directly running ecommerce growth inside brands from $3M to $500M+. Advice tested on real P&Ls.
Yates is certified in executive coaching at Case Western’s Weatherhead School of Management. You get research-backed coaching from someone who has made the calls you’re facing.
A straight answer on the decision in front of you: what to do, what to skip, and why.
Most weeks, your coaching hour goes to one of six decisions. You bring the one that matters most and we work through it with your numbers on the table.
Where to grow next across search, social, email and ads
Who to hire next and when an agency fits better
Which site fixes will raise sales first
Which goals to chase this quarter and which to drop
What to document so the team runs without you
How to read both and plan your next move
Every quarter of guessing has a price: wasted ad spend, a mis-hire, a site change that quietly kills conversion. You make fewer expensive mistakes. An hour of coaching a week costs less than those mistakes would have.
The calls that sat on your desk for weeks get made because someone who’s seen it before is in the room.
You still take risks. You stop taking the ones that one honest conversation would have caught.
Every session builds on the last. What you learn stays when the coaching stops.
An ecommerce business coach helps with the decisions already on your desk: pricing, hiring, how to split ad spend across Google, Facebook and Instagram, site changes, and which AI tools are worth paying for. Sessions work inside your real business rather than through coursework or theory.
Coaching costs less than learning the same lessons the hard way. The honest benchmark is the cost of one avoidable mistake: wasted ad spend, a mis-hire, a site change that quietly kills conversion. We set the scope and price together on the first call.
Yes. Many of our clients run on Shopify. Before founding 2 Visions, Yates led a Shopify Platinum agency. The coaching works the same on any platform because the decisions are about the business: margins, traffic, retention, team.
Yes, when there is a live business and a small leadership team making decisions about it. Early-stage founders often get the most from coaching because the expensive first mistakes have not been made yet.
It is both, on purpose. Yates trained under Richard Boyatzis at Case Western’s Weatherhead School of Management and is certified in Emotionally Intelligent Leadership and Executive Coaching. The sessions apply that training to the ecommerce decisions in front of you, which means you grow as the business does.
A consultant builds the plan for the business and often helps run it. A coach builds your judgment so you make the calls yourself with an experienced operator beside you. If you want the plan built and carried for you, start with consulting or a fractional engagement; if you want to get better at deciding, coaching is the fit.
The two overlap. A mentor shares what worked for them, usually informally and when there is time. An ecommerce coach works on your decisions every week and keeps you accountable for what you said you would do.