10 URGENT MOVES

Everything feels important. Most of it isn’t.

Email. Site work. SEO. Paid ads. They all seem urgent. But only a few actually improve ecommerce performance.

Get the top 10 actions your business should take now

Not a strategy deck. Not a long backlog. Just the next ten changes that really matter - with clear direction on what to do and why.

Clear recommendations

Ranked by impact and urgency  

Strategic context

So you and your team understand the thinking

Follow-up walkthrough

To discuss the findings and answer your questions

Get my top 10 actions

“Having someone who understood the space better than I did, and could tell us candidly what to do, changed everything.”

Replace vague feedback with exact direction

Every recommendation is specific. Every action is meant to be started immediately.

Your site needs work

Change your primary nav to this structure. Here’s why.

Consider testing personalization

Build these 3 curated product sets. Price them like this. Create ads around them.

Improve your SEO

Write buying guides for these 5 search terms. Start with this one.

“Yates delivers in-depth research and hard-hitting insights, then communicates them in a way that’s clear and actionable. Complex decisions became obvious.”

You’ll have clarity in 20 business days

Know where to focus

You know exactly what deserves attention and what doesn’t

Move with confidence

Understand why each action matters. And defend every decision

Filter future decisions

Should we work on this? gets easier when you know what drives real impact

Get clarity now

“Yates helped me step out of the weeds and see what actually mattered. His insights unlocked opportunities we would have missed and translated directly into action.”