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Contact us

COMPANY

You’re here because you’re not sure what to do next

Every decision carries more weight. The old playbook doesn't work. And the cost of getting it wrong keeps going up.

Most outside help only adds more noise

You get more input. More opinions. Less confidence about the right move.

  • Consultants hand you a deck your team cannot run once the work starts
  • Agencies run campaigns that don't teach your team how to think
  • Specialists fix isolated pieces without strengthening the system
A small team gathers around a single printed plan on a worktable in discussion

You don’t need more ideas. You need clarity.

A man moves a single sticky note from a crowded idea wall to a nearly empty wall

At a certain point, progress stops coming from execution. It comes from knowing which bets to make. And which to walk away from.

You need a partner who works alongside you to:

  • Identify what actually matters
  • Reduce second-guessing
  • Strengthen judgment that holds under pressure

“Working with Yates felt like having a lifeline. He was a safe person to think out loud with, but he also brought real solutions. He has a bias toward action. He’ll get in the foxhole with you, roll up his sleeves, and work through the problem side by side. It felt like a true partnership.”

Luke Oppliger

Head of Marketing - UpWest

Why people trust 2 Visions with high-stakes decisions

I co-built a predictive analytics company used by 19 MLB teams, then partnered with Warner Bros. to have the work featured in Clint Eastwood's Trouble With The Curve.

I moved into ecommerce as Managing Director of eHouse Studio, a 2x Inc. 5000, Shopify Platinum agency, where I grew the portfolio past $400M in annual revenue across brands like Kay Jewelers, Spanx, and Dr. Axe

I founded 2 Visions in 2017. Today I advise ecommerce leaders at companies like Express, Elsevier, and Sam Ash across a portfolio averaging $500M in annual revenue.

Every business has access to data and analysis now. What's scarce is the judgment to know what to do with it. That only comes from making the call thousands of times with real money on the table.

Meet with Yates
See client results
Yates Jarvis, founder of 2 Visions, seated and smiling

Yates Jarvis

Founder and Principal Consultant

Been there

Billions of ecommerce revenue managed

Done that

Hundreds of millions in growth

Proven

Award-winning results
Grow ecommerce

“The most valuable thing Yates gives us is confidence in decisions. When questions come up, I know I can get a smart answer quickly. He’s seen it before, tested it, and knows what works. That experience has saved us an enormous amount of time and money.”

Bryant Wilson

CEO - Potion & Twig

Most consultants are incentivized to keep you needing them

A consultant hands the whiteboard marker to a business owner stepping up to the board

Traditional consulting models work by creating dependency. The more you need them, the more they earn.

  • 2 Visions is built differently.
  • Month-to-month.
  • No lock-in.
  • No incentive to sell more.
  • The only goal is to make you stronger.

My clients stay because the work evolves

The average client stays four years. Not because they’re stuck. Because the challenges keep changing and they want a partner who’s been through each stage before.

“Yates feels less like a consultant and more like a partner. Honestly, it feels like he’s on payroll as part of our team. He’s genuinely invested.”

Caleb France

CEO - MudLove

“You get the sense that he genuinely does care and is invested in this business. It’s not just a means to an end. There’s a sense of mission behind it.”

Mark Podlas

COO - Nurse in the Making

Questions we hear about 2 Visions

2 Visions is a boutique ecommerce strategy consultancy founded in 2017 and based in Charleston, South Carolina. Engagements are led personally by the principal rather than handed to junior staff.

With a boutique firm, the senior person you meet is the person who does the work. A $2B brand chose 2 Visions over McKinsey for its ecommerce work.

The goal is to make your business the one that doesn’t need more experts. We build strategy with your team rather than around it so the capability stays when the engagement ends.

2 Visions is based in Charleston, South Carolina, and works with brands across the United States. Most engagements run remotely with weekly working sessions.