Amazon Advertising vs Meta Pixel: which slows a Shopify store more?
Amazon Advertising is usually the lighter of the two. On the typical store it was light, while Meta Pixel was heavy.
Both are ad tracking pixels. We measured Amazon Advertising on 79 Shopify ecommerce stores and Meta Pixel on 504.
Side by side
| App | Typical processing time | Stores measured |
|---|---|---|
| Amazon Advertising | Light (under 100 ms) | 79 |
| Meta Pixel | Heavy (300 ms to 1 second) | 504 |
Amazon Advertising was light on 100% of the stores it was measured on. Meta Pixel was heavy on 70% of the stores it was measured on.
On stores that run both
74 of the stores we checked load both. Amazon Advertising took less processing time than Meta Pixel on 73 of them.
Each band is an app's typical processing time across the stores it was measured on. Those stores differ from app to app. That makes the result on stores that run both the fairer test. Apps found on fewer than 20 stores aren't listed yet. The list grows as more stores are checked.
All apps in the index · How we measure these numbers
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