Amazon Advertising vs Microsoft Advertising: which slows a Shopify store more?
Amazon Advertising and Microsoft Advertising usually land in the same band. Neither is clearly lighter on the typical store.
Both are ad tracking pixels. We measured Amazon Advertising on 79 Shopify ecommerce stores and Microsoft Advertising on 258.
Side by side
| App | Typical processing time | Stores measured |
|---|---|---|
| Amazon Advertising | Light (under 100 ms) | 79 |
| Microsoft Advertising | Light (under 100 ms) | 258 |
Amazon Advertising was light on 100% of the stores it was measured on. Microsoft Advertising was light on 99% of the stores it was measured on.
On stores that run both
51 of the stores we checked load both. Each app took less processing time on about half of them.
Each band is an app's typical processing time across the stores it was measured on. Those stores differ from app to app. That makes the result on stores that run both the fairer test. Apps found on fewer than 20 stores aren't listed yet. The list grows as more stores are checked.
All apps in the index · How we measure these numbers
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