AppLovin vs Google Ads: which slows a Shopify store more?
AppLovin and Google Ads usually land in the same band. Neither is clearly lighter on the typical store.
Both are ad tracking pixels. We measured AppLovin on 102 Shopify ecommerce stores and Google Ads on 380.
Side by side
| App | Typical processing time | Stores measured |
|---|---|---|
| AppLovin | Light (under 100 ms) | 102 |
| Google Ads | Light (under 100 ms) | 380 |
AppLovin was light on 62% of the stores it was measured on. Google Ads was light on 100% of the stores it was measured on.
On stores that run both
83 of the stores we checked load both. Google Ads took less processing time than AppLovin on 51 of them.
Each band is an app's typical processing time across the stores it was measured on. Those stores differ from app to app. That makes the result on stores that run both the fairer test. Apps found on fewer than 20 stores aren't listed yet. The list grows as more stores are checked.
All apps in the index · How we measure these numbers
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