AppLovin vs The Trade Desk: which slows a Shopify store more?
AppLovin and The Trade Desk usually land in the same band. Neither is clearly lighter on the typical store.
Both are ad tracking pixels. We measured AppLovin on 102 Shopify ecommerce stores and The Trade Desk on 84.
Side by side
| App | Typical processing time | Stores measured |
|---|---|---|
| AppLovin | Light (under 100 ms) | 102 |
| The Trade Desk | Light (under 100 ms) | 84 |
AppLovin was light on 62% of the stores it was measured on. The Trade Desk was light on 99% of the stores it was measured on.
On stores that run both
24 of the stores we checked load both. The Trade Desk took less processing time than AppLovin on 15 of them.
Each band is an app's typical processing time across the stores it was measured on. Those stores differ from app to app. That makes the result on stores that run both the fairer test. Apps found on fewer than 20 stores aren't listed yet. The list grows as more stores are checked.
All apps in the index · How we measure these numbers
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