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Criteo vs SafeOpt: which slows a Shopify store more?

SafeOpt is usually the lighter of the two. On the typical store it was light, while Criteo was moderate.

Both are ad identity and retargeting tools. We measured Criteo on 29 Shopify ecommerce stores and SafeOpt on 28.

Ad identity and retargeting

Side by side

AppTypical processing timeStores measured
Criteo Moderate (100 to 300 ms) 29
SafeOpt Light (under 100 ms) 28

Criteo was moderate on 59% of the stores it was measured on. SafeOpt was light on 96% of the stores it was measured on.

On stores that run both

Only 3 of the stores we checked load both, too few for a fair head-to-head. Stores often pick one of the two.

Each band is an app's typical processing time across the stores it was measured on. Those stores differ from app to app. That makes the result on stores that run both the fairer test. Apps found on fewer than 20 stores aren't listed yet. The list grows as more stores are checked.

All apps in the index · How we measure these numbers

ShopWeight isn't affiliated with Shopify or with any app maker listed here.

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