Google Ads vs LinkedIn Insight Tag: which slows a Shopify store more?
Google Ads and LinkedIn Insight Tag usually land in the same band. Neither is clearly lighter on the typical store.
Both are ad tracking pixels. We measured Google Ads on 380 Shopify ecommerce stores and LinkedIn Insight Tag on 32.
Side by side
| App | Typical processing time | Stores measured |
|---|---|---|
| Google Ads | Light (under 100 ms) | 380 |
| LinkedIn Insight Tag | Light (under 100 ms) | 32 |
Google Ads was light on 100% of the stores it was measured on. LinkedIn Insight Tag was light on 100% of the stores it was measured on.
On stores that run both
26 of the stores we checked load both. Google Ads took less processing time than LinkedIn Insight Tag on 17 of them.
Each band is an app's typical processing time across the stores it was measured on. Those stores differ from app to app. That makes the result on stores that run both the fairer test. Apps found on fewer than 20 stores aren't listed yet. The list grows as more stores are checked.
All apps in the index · How we measure these numbers
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