Google Ads vs The Trade Desk: which slows a Shopify store more?
Google Ads and The Trade Desk usually land in the same band. Neither is clearly lighter on the typical store.
Both are ad tracking pixels. We measured Google Ads on 380 Shopify ecommerce stores and The Trade Desk on 84.
Side by side
| App | Typical processing time | Stores measured |
|---|---|---|
| Google Ads | Light (under 100 ms) | 380 |
| The Trade Desk | Light (under 100 ms) | 84 |
Google Ads was light on 100% of the stores it was measured on. The Trade Desk was light on 99% of the stores it was measured on.
On stores that run both
63 of the stores we checked load both. Each app took less processing time on about half of them.
Each band is an app's typical processing time across the stores it was measured on. Those stores differ from app to app. That makes the result on stores that run both the fairer test. Apps found on fewer than 20 stores aren't listed yet. The list grows as more stores are checked.
All apps in the index · How we measure these numbers
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