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Instafeed vs Tolstoy: which slows a Shopify store more?

Instafeed is usually the lighter of the two. On the typical store it was light, while Tolstoy was heavy.

Both are social feed and shoppable content apps. We measured Instafeed on 67 Shopify ecommerce stores and Tolstoy on 50.

Social feeds and shoppable content

Side by side

AppTypical processing timeStores measured
Instafeed Light (under 100 ms) 67
Tolstoy Heavy (300 ms to 1 second) 50

Instafeed was light on 93% of the stores it was measured on. Tolstoy was heavy on 40% of the stores it was measured on.

On stores that run both

Only 3 of the stores we checked load both, too few for a fair head-to-head. Stores often pick one of the two.

Each band is an app's typical processing time across the stores it was measured on. Those stores differ from app to app. That makes the result on stores that run both the fairer test. Apps found on fewer than 20 stores aren't listed yet. The list grows as more stores are checked.

All apps in the index · How we measure these numbers

ShopWeight isn't affiliated with Shopify or with any app maker listed here.

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