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Klaviyo vs Wunderkind: which slows a Shopify store more?

Wunderkind is usually the lighter of the two. On the typical store it was light, while Klaviyo was heavy.

Both are email and SMS marketing apps. We measured Klaviyo on 496 Shopify ecommerce stores and Wunderkind on 24.

Email and SMS marketing

Side by side

AppTypical processing timeStores measured
Klaviyo Heavy (300 ms to 1 second) 496
Wunderkind Light (under 100 ms) 24

Klaviyo was heavy on 48% of the stores it was measured on. Wunderkind was light on 88% of the stores it was measured on.

On stores that run both

23 of the stores we checked load both. Wunderkind took less processing time than Klaviyo on 21 of them.

Each band is an app's typical processing time across the stores it was measured on. Those stores differ from app to app. That makes the result on stores that run both the fairer test. Apps found on fewer than 20 stores aren't listed yet. The list grows as more stores are checked.

All apps in the index · How we measure these numbers

ShopWeight isn't affiliated with Shopify or with any app maker listed here.

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