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LinkedIn Insight Tag vs Taboola: which slows a Shopify store more?

LinkedIn Insight Tag and Taboola usually land in the same band. Neither is clearly lighter on the typical store.

Both are ad tracking pixels. We measured LinkedIn Insight Tag on 32 Shopify ecommerce stores and Taboola on 27.

Ad tracking

Side by side

AppTypical processing timeStores measured
LinkedIn Insight Tag Light (under 100 ms) 32
Taboola Light (under 100 ms) 27

LinkedIn Insight Tag was light on 100% of the stores it was measured on. Taboola was light on 67% of the stores it was measured on.

On stores that run both

Only 3 of the stores we checked load both, too few for a fair head-to-head. Stores often pick one of the two.

Each band is an app's typical processing time across the stores it was measured on. Those stores differ from app to app. That makes the result on stores that run both the fairer test. Apps found on fewer than 20 stores aren't listed yet. The list grows as more stores are checked.

All apps in the index · How we measure these numbers

ShopWeight isn't affiliated with Shopify or with any app maker listed here.

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