Meta Pixel vs Microsoft Advertising: which slows a Shopify store more?
Microsoft Advertising is usually the lighter of the two. On the typical store it was light, while Meta Pixel was heavy.
Both are ad tracking pixels. We measured Meta Pixel on 504 Shopify ecommerce stores and Microsoft Advertising on 258.
Side by side
| App | Typical processing time | Stores measured |
|---|---|---|
| Meta Pixel | Heavy (300 ms to 1 second) | 504 |
| Microsoft Advertising | Light (under 100 ms) | 258 |
Meta Pixel was heavy on 70% of the stores it was measured on. Microsoft Advertising was light on 99% of the stores it was measured on.
On stores that run both
240 of the stores we checked load both. Microsoft Advertising took less processing time than Meta Pixel on 226 of them.
Each band is an app's typical processing time across the stores it was measured on. Those stores differ from app to app. That makes the result on stores that run both the fairer test. Apps found on fewer than 20 stores aren't listed yet. The list grows as more stores are checked.
All apps in the index · How we measure these numbers
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