Microsoft Advertising vs MNTN: which slows a Shopify store more?
Microsoft Advertising and MNTN usually land in the same band. Neither is clearly lighter on the typical store.
Both are ad tracking pixels. We measured Microsoft Advertising on 258 Shopify ecommerce stores and MNTN on 66.
Side by side
| App | Typical processing time | Stores measured |
|---|---|---|
| Microsoft Advertising | Light (under 100 ms) | 258 |
| MNTN | Light (under 100 ms) | 66 |
Microsoft Advertising was light on 99% of the stores it was measured on. MNTN was light on 79% of the stores it was measured on.
On stores that run both
47 of the stores we checked load both. Microsoft Advertising took less processing time than MNTN on 41 of them.
Each band is an app's typical processing time across the stores it was measured on. Those stores differ from app to app. That makes the result on stores that run both the fairer test. Apps found on fewer than 20 stores aren't listed yet. The list grows as more stores are checked.
All apps in the index · How we measure these numbers
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