Microsoft Advertising vs OpenAI Ads Measurement Pixel: which slows a Shopify store more?
Microsoft Advertising and OpenAI Ads Measurement Pixel usually land in the same band. Neither is clearly lighter on the typical store.
Both are ad tracking pixels. We measured Microsoft Advertising on 258 Shopify ecommerce stores and OpenAI Ads Measurement Pixel on 64.
Side by side
| App | Typical processing time | Stores measured |
|---|---|---|
| Microsoft Advertising | Light (under 100 ms) | 258 |
| OpenAI Ads Measurement Pixel | Light (under 100 ms) | 64 |
Microsoft Advertising was light on 99% of the stores it was measured on. OpenAI Ads Measurement Pixel was light on 100% of the stores it was measured on.
On stores that run both
44 of the stores we checked load both. Microsoft Advertising took less processing time than OpenAI Ads Measurement Pixel on 25 of them.
Each band is an app's typical processing time across the stores it was measured on. Those stores differ from app to app. That makes the result on stores that run both the fairer test. Apps found on fewer than 20 stores aren't listed yet. The list grows as more stores are checked.
All apps in the index · How we measure these numbers
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