Microsoft Advertising vs Pinterest Tag: which slows a Shopify store more?
Microsoft Advertising and Pinterest Tag usually land in the same band. Neither is clearly lighter on the typical store.
Both are ad tracking pixels. We measured Microsoft Advertising on 258 Shopify ecommerce stores and Pinterest Tag on 116.
Side by side
| App | Typical processing time | Stores measured |
|---|---|---|
| Microsoft Advertising | Light (under 100 ms) | 258 |
| Pinterest Tag | Light (under 100 ms) | 116 |
Microsoft Advertising was light on 99% of the stores it was measured on. Pinterest Tag was light on 93% of the stores it was measured on.
On stores that run both
88 of the stores we checked load both. Microsoft Advertising took less processing time than Pinterest Tag on 73 of them.
Each band is an app's typical processing time across the stores it was measured on. Those stores differ from app to app. That makes the result on stores that run both the fairer test. Apps found on fewer than 20 stores aren't listed yet. The list grows as more stores are checked.
All apps in the index · How we measure these numbers
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