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Microsoft Advertising vs Reddit Ads: which slows a Shopify store more?

Microsoft Advertising and Reddit Ads usually land in the same band. Neither is clearly lighter on the typical store.

Both are ad tracking pixels. We measured Microsoft Advertising on 258 Shopify ecommerce stores and Reddit Ads on 120.

Ad tracking

Side by side

AppTypical processing timeStores measured
Microsoft Advertising Light (under 100 ms) 258
Reddit Ads Light (under 100 ms) 120

Microsoft Advertising was light on 99% of the stores it was measured on. Reddit Ads was light on 82% of the stores it was measured on.

On stores that run both

84 of the stores we checked load both. Microsoft Advertising took less processing time than Reddit Ads on 52 of them.

Each band is an app's typical processing time across the stores it was measured on. Those stores differ from app to app. That makes the result on stores that run both the fairer test. Apps found on fewer than 20 stores aren't listed yet. The list grows as more stores are checked.

All apps in the index · How we measure these numbers

ShopWeight isn't affiliated with Shopify or with any app maker listed here.

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