Microsoft Advertising vs Snap Pixel: which slows a Shopify store more?
Microsoft Advertising is usually the lighter of the two. On the typical store it was light, while Snap Pixel was moderate.
Both are ad tracking pixels. We measured Microsoft Advertising on 258 Shopify ecommerce stores and Snap Pixel on 83.
Side by side
| App | Typical processing time | Stores measured |
|---|---|---|
| Microsoft Advertising | Light (under 100 ms) | 258 |
| Snap Pixel | Moderate (100 to 300 ms) | 83 |
Microsoft Advertising was light on 99% of the stores it was measured on. Snap Pixel was moderate on 66% of the stores it was measured on.
On stores that run both
50 of the stores we checked load both. Microsoft Advertising took less processing time than Snap Pixel on 45 of them.
Each band is an app's typical processing time across the stores it was measured on. Those stores differ from app to app. That makes the result on stores that run both the fairer test. Apps found on fewer than 20 stores aren't listed yet. The list grows as more stores are checked.
All apps in the index · How we measure these numbers
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