OpenAI Ads Measurement Pixel vs TikTok Pixel: which slows a Shopify store more?
OpenAI Ads Measurement Pixel is usually the lighter of the two. On the typical store it was light, while TikTok Pixel was moderate.
Both are ad tracking pixels. We measured OpenAI Ads Measurement Pixel on 64 Shopify ecommerce stores and TikTok Pixel on 180.
Side by side
| App | Typical processing time | Stores measured |
|---|---|---|
| OpenAI Ads Measurement Pixel | Light (under 100 ms) | 64 |
| TikTok Pixel | Moderate (100 to 300 ms) | 180 |
OpenAI Ads Measurement Pixel was light on 100% of the stores it was measured on. TikTok Pixel was moderate on 80% of the stores it was measured on.
On stores that run both
31 of the stores we checked load both. OpenAI Ads Measurement Pixel took less processing time than TikTok Pixel on 26 of them.
Each band is an app's typical processing time across the stores it was measured on. Those stores differ from app to app. That makes the result on stores that run both the fairer test. Apps found on fewer than 20 stores aren't listed yet. The list grows as more stores are checked.
All apps in the index · How we measure these numbers
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