Pinterest Tag vs X Ads: which slows a Shopify store more?
Pinterest Tag and X Ads usually land in the same band. Neither is clearly lighter on the typical store.
Both are ad tracking pixels. We measured Pinterest Tag on 116 Shopify ecommerce stores and X Ads on 35.
Side by side
| App | Typical processing time | Stores measured |
|---|---|---|
| Pinterest Tag | Light (under 100 ms) | 116 |
| X Ads | Light (under 100 ms) | 35 |
Pinterest Tag was light on 93% of the stores it was measured on. X Ads was light on 100% of the stores it was measured on.
On stores that run both
16 of the stores we checked load both. X Ads took less processing time than Pinterest Tag on 12 of them.
Each band is an app's typical processing time across the stores it was measured on. Those stores differ from app to app. That makes the result on stores that run both the fairer test. Apps found on fewer than 20 stores aren't listed yet. The list grows as more stores are checked.
All apps in the index · How we measure these numbers
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