Articles by Yates Jarvis

I'm the founder and principal of 2 Visions, an ecommerce strategy consultancy where I work 1-on-1 every week with the CEOs and CMOs of brands doing $5M to $500M+ a year. Before that I spent nearly two decades on the data side of ecommerce. As Managing Director of eHouse Studio, a 2x Inc. 5000 agency, I grew a client portfolio past $400 million in annual ecommerce revenue for brands like Kay Jewelers and Spanx. Earlier, I co-owned ScoutAdvisor, a “Moneyball” predictive analytics company whose models were used by 19 Major League Baseball teams and featured in Warner Bros.’ Trouble with the Curve.