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Marketing Strategy Articles

Pop-art painting of a conductor raising a baton in front of an orchestra reading from sheet music, illustrating a fractional CMO directing a marketing team

Fractional CMO for Ecommerce: What It Costs, When to Hire One, and How to Vet the Candidate

Yates Jarvis

August 11, 2026
Fractional CMO vs. Full-Time CMO: Why Ecommerce Brands Hire Wrong (2 Visions)

Fractional CMO vs. Full-Time CMO: Why Ecommerce Brands Hire Wrong

Yates Jarvis

July 3, 2026
Pop-art painting of a grid of television sets each showing a different picture, illustrating consumer electronics ecommerce market research

2025 Consumer Electronics Ecommerce Market Research Report

Yates Jarvis

April 30, 2026
Pop-art painting of a runner staring at a stopwatch while the finish tape passes unnoticed, illustrating KPIs versus goals

KPI Focus – Using KPI Ecommerce Metrics to Track What Matters Most

Yates Jarvis

November 8, 2024
Pop-art painting of a fitting room with three angled mirrors reflecting one coat, illustrating clothing ecommerce market research

2024 Clothing and Accessories Ecommerce Market Research Report

Yates Jarvis

May 1, 2024
Pop-art painting of a shop shelf of tall bottles and jars, illustrating personal care and beauty ecommerce market research

2024 Personal Care And Beauty Ecommerce Market Research Report

Yates Jarvis

April 19, 2024
Pop-art painting of a grid of identical shirts with one carrying a markdown tag, illustrating ecommerce discounting research

2023 Ecommerce Discounting Research

Yates Jarvis

June 2, 2023
Pop-art painting of two tin cans connected by a taut string, illustrating the direct line between a DTC brand and its customers

Ultimate Guide to DTC Branding Practices for Ecommerce Brands

Yates Jarvis

May 7, 2021
Pop-art painting of a rocket on a launch gantry at dawn, illustrating an ecommerce business plan before launch

Embed DTC Using This Smart Ecommerce Business Plan Guide

Yates Jarvis

May 6, 2021